Upon seeing the shoes, Homer points out that the fish are dead, to which Stu sadly replies “Yeah, I know. To refresh your memory, here are the shoes in question: From organic cotton to plant-based leather and Leather-Working-Group certified leather, we are carving a path to a more sustainable industry and a less polluted world.While writing about the TSA last week, I got on the subject of Disco Stu and his disco shoes, as one does. We are very strict when it comes to raw materials and sourcing anything. The travel of those materials to Spain is made by road, not air, also reducing the footprint it generates. All of them have a direct relationship with us and are audited either by us or by our manufacturer. We ensure the minimum carbon footprint is attributed to each product we make and sell by guaranteeing that everything from our raw materials, suppliers and other stakeholders and partners are locally sourced. Almost every material comes from suppliers in Spain, Portugal, Italy and some from the rest of Europe. You can read more about our manufacturers here. The working conditions of the team are carefully monitored to ensure that legal schedules are maintained and salaries are fair. Creating long-lasting relationships is at the core of our values and that also stands for our community and partners. They also ensure that the use of harmful materials like certain types of chrome, glue, and other chemicals are forbidden. We only work with Spanish regulated manufacturers and keep a safe, clean environment for their team. Thus differentiating ourselves from the mass-market brands that manufacture overseas. One of the biggest impacts we can have in the industry is by being very responsible about where we manufacture. When the project was born, we spent one year scouting and visiting different factories until we found the right ones. Quality and luxury not only come from the product that you are purchasing, but also from everything that surrounds that brand. We don’t support greenwashing as a marketing mechanism to portray brand practices in a dishonest way. We don’t believe in generating anxiety or stress to drive sales because we believe in thoughtful consumption. We believe in honest, transparent and stable pricing all year round. At Feners we believe that what we do must contribute to a cleaner world, not the other way around. Waste and stock accumulation is one of the main problem causers of the fashion industry and this is our alternative way to combat it. This way we can move onto the next season light and fresh as we have ensured no stock has accumulated. We can adjust manufacturing needs and quantities depending on the demand, and this leads to an almost zero stock scenario at the end of each season. The Pre-order model enables us to sustainably meet supply and demand, avoiding waste and extra stock at the end of the season. This is why we think it is important that you can take the time to read about what we stand for in terms of sustainability. We believe a very important part of the brand experience is not only the product itself, but everything else that the brand stands for and proactively does to shape the industry and make the world a better, more livable place.
0 Comments
Leave a Reply. |